MOFFETTNATHANSON STUDY: 62% OF APPLE TELEVISION+ SUBSCRIBERS WERE ON FREE OFFERS IN Q4 2020, ONLY 30% SAID THEY STRATEGY TO RENEW AT THE REGULAR $4.99/ MONTH PRICE (TODD SPANGLER/VARIETY).

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moffettnathanson apple q4spanglervariety

Todd Spangler / Variety:

MoffettNathanson survey: 62% of Apple TV+ subscribers were on free offers in Q4 2020, only 30% said they plan to renew at the regular $4.99/month price  —  Apple has said it wants to bulk up revenue from services — including Apple TV Plus, which is just over one year old.

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